Look Gazette

Policies

Affiliate Disclosure

Last updated: 19 October 2026

The short version: Look Gazette is reader-supported. Some links on this site may be affiliate links. If you click one and then buy something, the retailer, or the affiliate network that connects us with the retailer, may pay us a commission. You pay the same price as you would otherwise. We label these links clearly, and they never decide which looks or products we feature.

How you can tell

  • Every page that may contain affiliate links carries a short notice near the top, before any product link.
  • Every product button in a Shop the Look section is labelled Ad · affiliate link right next to it.
  • In our code, affiliate links are marked as sponsored (rel="sponsored nofollow"), as search engines ask.

What it does not change

  • We choose looks and products on editorial grounds: fit, fabric, value, and how well they recreate the look.
  • No brand or retailer pays to be included in a look. We do not accept gifted or free products.
  • We label products as similar unless they are the exact item pictured. Because our images are illustrative and often AI-generated, products are almost always similar rather than exact.
  • Whether or not a retailer runs an affiliate programme, we may still link to it if it is the best option for readers. Such links are not labelled as affiliate links.

Prices

Where we show a price, we also show the date we checked it. Prices and stock change, so the retailer’s price at checkout is the one that applies. We do not show “was/now” prices or countdowns.

Programmes we may use

We may take part in affiliate programmes run by networks such as Sovrn Commerce and Awin, and through them with individual retailers. Our applications to these networks are pending, so we are not yet a member of either. We will update this page with the programmes we actually belong to, and any retailer-specific disclosures their terms require, once applications are approved.

Rules we follow

We aim to disclose commercial relationships in a way that is clear to an ordinary reader, wherever they are:

  • United States: the Federal Trade Commission’s Endorsement Guides expect a clear and conspicuous disclosure close to the link, in plain words, not only in a policy page.
  • United Kingdom: the Advertising Standards Authority’s CAP Code requires marketing, including affiliate content, to be obviously identifiable as such.
  • Australia: the Australian Consumer Law, enforced by the ACCC, prohibits misleading or deceptive conduct, and the ACCC expects paid or commission-earning relationships to be disclosed clearly. The AANA Code of Ethics asks for advertising to be clearly distinguishable.

This page explains our approach in plain language. It is not legal advice.

Questions? See our contact page.